Prepare for the Unexpected
American Home Shield is the leading provider of home warranties in the country — but they still run into a knowledge gap when making sales. People don’t know what a home warranty is, confuse it with home insurance, or don’t see the value in it all together. As a self initiated project by my agency, Tank Design, we decided to try and solve this problem with a few infographic flyers. We wanted to explain what the product was, what it wasn’t, and illustrate the value with simple friendly copy and compelling visuals. The client liked the first draft so much that they wanted to blow out the concept into full videos, posters and shareable social media images.