A Boston based start up is taking a stand against plastic bottle waste. They've engineered an alternative to the standard office water cooler. These sleek beverage machines let you pick still or sparking water, the level of sparkling, and a flavor option if you like. Flavors are always changing to match the season and new beverage trends. I worked with them to create new flavor photography and develop a digital ad campaign across Instagram, Facebook, YouTube, Pinterest and targeted ads on Google. We also created packaging for bottled samples of their latest flavors, to drive new client subscriptions in offices, gyms and student centers.
